[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"home":3},{"s1":4,"s2":27,"s3":43,"s4":115,"s6":334,"s7":443},{"eyebrow":5,"title":6,"sub":9,"structure":10,"video":11,"entries":14},"全屋定制 · 一整套 AI 工具",[7,8],"把板材厂和门店，","变成 AI 化的公司","从开花色到装完售后，这门生意的每一步都有 AI 在干活。厂和店都改造完，一个准备装修的家庭才第一次享受得到 AI 化的全屋定制服务。","服务三套人的四个产品，底下跑着 3 个岗位驱动模型 · 4 个引擎 · 5 个算法模型",{"src":12,"poster":13},"s1-opening.mp4","img\u002Fposters\u002Fs1-opening.jpg",[15,19,23],{"role":16,"name":17,"code":18},"板材厂用","木为","MUOWE",{"role":20,"name":21,"code":22},"门店用","木米 · 木策","MUOME · MUOCE",{"role":24,"name":25,"code":26},"业主用","板钉钉","BDD",{"eyebrow":28,"title":29,"lede":32,"walls":33,"verdict":42},"这行现在卡在两个地方",[30,31],"每一段都有人在认真干活，","问题出在两段中间。","东西每交接一次，就得重讲一遍、重问一遍、重赌一次。",[34,38],{"who":35,"head":36,"body":37},"板材厂 → 业主","厂不知道自己的板是怎么卖出去的","一家厂一年花很多钱开花色、打广告。可真正决定业主买不买的，是几百公里外一家门店里，销售说的那几句话。业主当时在犹豫什么、还看了哪几家、最后为什么没选它，厂里全不知道。厂拿到手的，只有一张出货单。",{"who":39,"head":40,"body":41},"业主 → 门店","要花几万块，却只能听销售一张嘴","这块板到底好不好、这个牌子怎么样、这家店是不是真在用这块板、我家该配什么颜色、柜子里要放哪些东西——上网也搜不到几句靠谱话。吃亏的不只是业主：真正用好板、把服务做扎实的那些店，也没办法证明自己跟别人不一样。","两件事其实是一个毛病：这条链上，找不到一个能查到实话的地方。我们做的东西，全是照着这一点设计的。",{"eyebrow":44,"title":45,"lede":48,"steps":49},"AI 从头到尾在干活",[46,47],"这门生意的每一步，","都有 AI 在里面。","AI 不是系统里的某一个功能，是从开花色到装完售后一路跟着干活的那一个。九步走完回到第一步。",[50,58,65,73,79,87,94,101,109],{"n":51,"name":52,"doing":53,"who":54,"uses":55,"shot":56},"01","开花色","零售端每天发生的事汇成下一批开什么花色的依据，厂不靠拍脑袋定新品。","板材厂","消费者模型",{"src":57},"img\u002Fshots\u002Fs3-01.jpg",{"n":59,"name":60,"doing":61,"who":54,"uses":62,"shot":63},"02","做内容","上百条花色两两一搭几千种组合，按搭配成批出图、出文、出视频。","四个引擎",{"src":64},"img\u002Fshots\u002Fs3-02.jpg",{"n":66,"name":67,"doing":68,"who":69,"uses":70,"shot":71},"03","业主查","品牌事实和口碑分层标好；不懂随时问，AI 当场答，答不了转真人专家。","业主","全屋定制模型",{"src":72},"img\u002Fshots\u002Fs3-03.jpg",{"n":74,"name":75,"doing":76,"who":69,"uses":25,"shot":77},"04","挑门店","本地哪几家口碑好、做过什么案子、设计师是谁，按口碑排出来。",{"src":78},"img\u002Fshots\u002Fs3-04.jpg",{"n":80,"name":81,"doing":82,"who":83,"uses":84,"shot":85},"05","邀约进店","今天先打哪个电话、下一步该聊什么、哪一单再不跟就凉了。","门店","销售岗位模型",{"src":86},"img\u002Fshots\u002Fs3-05.jpg",{"n":88,"name":89,"doing":90,"who":69,"uses":91,"shot":92},"06","弄清需求","色彩测试和收纳问卷做完，能接受哪类颜色、柜子要收什么，白纸黑字给设计师。","色彩算法 · 收纳算法",{"src":93},"img\u002Fshots\u002Fs3-06.jpg",{"n":95,"name":96,"doing":97,"who":83,"uses":98,"shot":99},"07","出图报价","设计师只出白模，效果图线上出；吊柜多高、台面多深按人体工学定。","达理引擎 · 人体工学模型",{"src":100},"img\u002Fshots\u002Fs3-07.jpg",{"n":102,"name":103,"doing":104,"who":105,"uses":106,"shot":107},"08","生产交付","四段进度在业主手机上一屏看完；店里今天该催谁、该帮谁，提醒到人。","业主 + 门店","岗位驱动模型",{"src":108},"img\u002Fshots\u002Fs3-08.jpg",{"n":110,"name":111,"doing":112,"who":54,"uses":17,"shot":113},"09","数据回厂","这一单的成交和偏好回到板厂，变成下一批花色怎么开的依据。",{"src":114},"img\u002Fshots\u002Fs3-09.jpg",{"eyebrow":116,"title":117,"lede":120,"products":121},"四个产品 · 三种人",[118,119],"厂、店、业主，","各有各的那一套。","四个产品：木为给板材厂，木策给门店，木米和板钉钉给业主。业主用两个，是因为定之前和定之后要办的事不一样。",[122,177,233,283],{"key":123,"audience":54,"name":17,"code":18,"spec":124,"lead":125,"grain":126,"closing":127,"abilities":128,"cover":173,"caption":174,"to":175,"abilityNames":176},"muowe","MX-0714 · 浅橡 · 1220×2440×18mm · ENF","一家厂自己做个 App，没人会装——谁也不会为了一个板材牌子专门下个软件。三十家头部品牌一起进来，业主才有得比；而池子里的每一家，分到的是所有人带来的客流。","oak","四类合起来，厂第一次拿到自己的真相：对外站得住，对内看得清。",[129,140,151,162],{"label":130,"head":131,"body":132,"items":133},"事实服务","把品牌的实话摆到业主面前","业主在店里第一次听说这个牌子，回家一搜全是自媒体。我们给品牌铺一条官方通路。",[134,135,136,137,138,139],"品牌官网搭建与长期维护","板钉钉上的品牌页","硬事实区：政府公示、资质、官网口径","口碑区：全网评价综述，与硬事实分区标注","大咖视频评价与用户实名点评归集","反水军处理，发布前过人工审核",{"label":141,"head":142,"body":143,"items":144},"智能服务","内容按搭配出，不按人手出","上百条花色两两一搭几千种组合，每种都该有图有文有视频，靠人排永远排不完。",[145,146,147,148,149,150],"花色搭配组合自动生成","按品牌调性统一口径，不用一条条改","每天稳定出效果图","出小红书图文与种草文案","出数字人口播与短视频","出内容排期，给出哪一批先发的建议",{"label":152,"head":153,"body":154,"items":155},"数据服务","把厂本身变成一家 AI 化的公司","厂里每天说过的话、外面每天提到的话，全收进来，攒成这家厂自己的家底。",[156,157,158,159,160,161],"各部门日常对话原样沉淀","一年攒成本厂专属的经营知识库","全网品牌提及监测，正面负面分级","有负面第一时间推给管理层","经营看板：产销、渠道、花色表现","用大白话直接问数，不用等报表",{"label":163,"head":164,"body":165,"items":166},"零售赋能","把花色送到零售那一端","厂和它的门店在同一套 AI 零售平台上做零售，终端发生的事厂里第一次看得见。",[167,168,169,170,171,172],"AI 零售管理平台，厂店共用一套","谁在推哪条花色，推得动推不动","终端高频问题汇总，回传产品部","业主的色彩测试与收纳测试在平台上完成","偏好一头进设计，一头回到厂里","接入木策，直接用上木策那批门店的客流",{"src":57},"花色样板墙 · 一条花色从这里开始","\u002Fmuowe",[130,141,152,163],{"key":178,"audience":83,"name":179,"code":180,"spec":181,"lead":182,"grain":183,"closing":184,"abilities":185,"cover":229,"caption":230,"to":231,"abilityNames":232},"muoce","木策","MUOCE","MX-2208 · 深胡桃 · 直纹 · 签单到装完 90–150 天","签单那天柜子还没做出来，业主交出去的钱买的是一个「信你」。木米是给业主用的那一半，木策是店里自己用的那一半。合起来只干两件事：把人请进店，把单签下来。","walnut","四类合起来，门店第一次拿到经营的真相：客从哪来、单走到哪、人做得怎么样，都不再靠估。",[186,197,207,217],{"label":187,"head":188,"body":189,"items":190},"运营赋能","帮门店找到客户","进店的人少了，获客贵了。先把渠道理顺，再把内容这件事从人身上卸下来。",[191,192,193,194,195,196],"板钉钉全屋定制库按城市收录门店，业主查完板顺着城市找过来","户型分析报告按工作流自动出","效果图、口播视频自动出，不用另建内容团队","各渠道客资统一进一个池子","谁在跟、跟到哪一步，状态可查","获客成本按渠道核算，这笔钱花得值不值看得见",{"label":198,"head":199,"body":200,"items":201},"销售赋能","把客户变成订单","业主听说这家店之后一定会先搜，见面之前销售也该先认识他。新人不拿真客户交学费。",[202,203,204,205,206],"门店官网：做过的案子、在用的品牌、设计师团队","客户画像：木米上测过的颜色偏好与收纳需求，见面前就看得到，第一句话就说到他关心的地方","AI 训练室：邀约话术演练","AI 训练室：成交与逼单演练","练完自动打分复盘，弱项点出来",{"label":208,"head":209,"body":210,"items":211},"设计赋能","设计师只出白模","先把客户弄清楚，再把出图这件事接走。设计师的时间留给方案本身。",[212,213,214,215,216],"色彩测试结论直接进设计，不靠几轮来回猜口味","收纳问卷结论直接进设计，柜内分格有依据","柜体尺寸按人体工学模型定，不按图好看定","白模交上来，效果图线上出，不排渲染也不往外发单","报价之后还拿不准的，在盒子里跑一遍就有结果",{"label":218,"head":219,"body":220,"items":221},"管理赋能","从人管人变成系统管人","管人先得有数，算得还得公平，算出来是要拿去用的，不是月底一张排名表。",[222,223,224,225,226,227,228],"销售：首联多快、跟进有没有断","设计师：作品与每一阶段的交付","安装师傅：这月几单、多少平米、几天完工、客户打几分","三层算分：短期执行、长期结果、异动预警","每个数再跟他自己过去的水平、团队现在的水平比一比","结果变成今天该催谁、该帮谁的提醒","人会走，客户档案、图纸、合同、售后记录留在公司",{"src":86},"洽谈桌 · 一单从这里开始","\u002Fmuoce",[187,198,208,218],{"key":234,"audience":235,"name":236,"code":237,"spec":238,"lead":239,"grain":240,"closing":241,"abilities":242,"cover":279,"caption":280,"to":281,"abilityNames":282},"muome","业主 · 定完之后","木米","MUOME","定了这家店之后，店里交到业主手上","全屋定制交完钱要等三到五个月，柜子才立起来。这几个月里业主最怕的是不知道进行到哪一步。木米管的就是这段时间。","mist","业主第一次能自己说清楚要什么，也第一次看得见钱花到哪一步了。",[243,253,262,271],{"label":244,"head":245,"body":246,"items":247},"色彩测试","先弄清自己喜欢什么","不是娱乐性的小测试，出来的是设计师直接能用的一份报告。",[248,249,250,251,252],"测这个家偏向哪一类气质","测想要什么样的空间感觉","测能接受什么材质搭配","出一份可交给设计师的色彩报告","结果同时回到板厂，成为下一批花色的依据",{"label":254,"head":255,"body":256,"items":257},"收纳问卷","柜子到底要收什么","问明白了柜子才好分格。填完直接进设计，不用来回猜。",[258,259,260,261],"家里几口人、什么年龄段","东西有多少、都是些什么","分空间列清单：厨房、衣帽、玄关、阳台","算出柜内该分几层、留多大格子",{"label":263,"head":264,"body":265,"items":266},"选设计师","把家交给谁，自己挑","看着作品挑人，而不是被分到谁就是谁。",[267,268,269,270],"设计师个人主页与作品集","擅长的风格与户型看得见","业主自己选，不被随机分配","方案改之前拿不准，随时问真人专家",{"label":272,"head":273,"body":274,"items":275},"我的家","看得见的那几个月","交完钱要等三到五个月，这一屏管的就是这段时间里的不安。",[276,277,278],"设计、运输、安装、售后四段进度一屏看完","每一段是哪位师傅、电话多少","计划哪天上门、有没有完成",{"src":93},"柜内分格 · 业主自己说了算","\u002Fmuome",[244,254,263,272],{"key":284,"audience":285,"name":25,"code":26,"spec":286,"lead":287,"grain":288,"closing":289,"abilities":290,"cover":330,"caption":331,"to":332,"abilityNames":333},"bdd","业主 · 定之前","业主自己搜到的那一个","板钉钉只做一件事——讲真相。业主掏钱之前，第一次有个地方能查到不掺广告的实话。","ash","过去靠听说、靠感觉、靠销售一张嘴；现在每一条都有据可查。",[291,302,312,322],{"label":292,"head":293,"body":294,"items":295},"板材真相","这块板到底怎么回事","参数照实写，广告单独标出来，不混着讲。",[296,297,298,299,300,301],"板材概述与基础参数","环保等级、基材、贴面工艺说清楚","能核对的事实证据：公示、检测、资质","大咖的视频评价","用户的实名点评","品牌之间横向比，不用一家家搜",{"label":303,"head":304,"body":305,"items":306},"定制真相","这件事到底该怎么做","不懂就问。免费的先答，答不了的再花钱问人。",[307,308,309,310,311],"全屋定制知识库：流程、坑、验收标准","免费智能问答，随时答","答不了的复杂情况，点名向真人专家付费咨询","每位专家有自己的页面","专家答过哪些问题，都看得见",{"label":313,"head":314,"body":315,"items":316},"服务商真相","这家店做得怎么样","一份按口碑排的榜单，点进去能看到实打实的东西。",[317,318,319,320,321],"按口碑排序的服务商榜单","这家店的核心卖点","设计师团队与作品","做过的案例","真实评价，不是刷出来的",{"label":323,"head":324,"body":325,"items":326},"找本地店","顺着城市走","查完板直接落到本地门店，厂和店中间那道墙从这里开始拆。",[327,328,329],"全屋定制库按城市收录门店","从查板一路走到本地这家店","店在用哪些品牌，业主查得到",{"src":72},"掏钱之前 · 先查到实话","\u002Fbdd",[292,303,313,323],{"eyebrow":335,"title":336,"lede":339,"tiers":340,"demo":396},"我们的技术底子",[337,338],"四个产品底下，","是我们自己写的三层。","这一层不只是用来出内容的。出图出文只是引擎干的活里的一部分，底下的模型管的是花色搭得准不准、柜子该怎么分、吊柜多高够得着，再往下的岗位模型管的是店里每个人今天该干什么。",[341,361,380],{"layer":342,"caption":343,"items":344},"上层","四个引擎 · 成批出活",[345,349,353,357],{"name":346,"tag":347,"body":348},"BOX 引擎","给个人 · 小批量","设计师、员工临时要几张图、一段文案、一条短视频，自己点一下就出，不用找人排期。",{"name":350,"tag":351,"body":352},"知书引擎","批量 · 图文","用全屋定制模型和 DG 消费者模型，成批出这一行的专业图文。",{"name":354,"tag":355,"body":356},"达理引擎","批量 · 效果图","用色彩算法把颜色定下来，成批出效果图，不用一张张等渲染。",{"name":358,"tag":359,"body":360},"如生引擎","批量 · 知识 \u002F 视频","三样一起用，出全屋定制的讲解内容和效果图视频。",{"layer":362,"caption":363,"items":364},"中层","五个模型和算法 · 决定准不准",[365,368,371,374,377],{"name":70,"tag":366,"body":367},"MUOXE","花色、材质、空间、柜体、风格，这一行的家底都在里面。",{"name":55,"tag":369,"body":370},"DG","什么样的家庭、几口人、钱花在哪儿、最在意什么。",{"name":372,"tag":366,"body":373},"色彩算法","哪两条花色搭在一起好看，哪种搭法一眼出戏。",{"name":375,"tag":366,"body":376},"收纳算法","这家东西多少，柜子分几层、留多大格子。",{"name":378,"tag":366,"body":379},"人体工学模型","吊柜多高够得着、台面多深洗菜不累、抽屉开到哪儿顺手。",{"layer":381,"caption":382,"items":383},"底层","三个岗位驱动模型 · 管到人头上",[384,388,392],{"name":385,"tag":386,"body":387},"销售岗位驱动模型","SALES","今天先打哪个电话、这个客户下一步该聊什么、哪一单再不跟就凉了。",{"name":389,"tag":390,"body":391},"设计师岗位驱动模型","DESIGN","手上几套方案卡在哪一步，哪一套该出图，哪一套业主还没回话。",{"name":393,"tag":394,"body":395},"运营岗位驱动模型","OPS","哪个渠道的客户还没人跟，今天该发什么内容，这周获客的钱花得值不值。",{"eyebrow":397,"title":398,"lede":401,"pairs":402,"owner":346},"BOX 引擎 · 演示",[399,400],"设计师出白模就够了，","剩下的线上做。","这是 BOX 引擎的一个功能：设计师手上这一套方案，白模交上来，效果图线上出。成批出图是达理引擎的活，两回事。",[403,413,423,433],{"key":404,"space":405,"before":406,"after":409,"meta":412},"kitchen","厨房",{"src":407,"alt":408},"img\u002Fcompare\u002Fwhite-kitchen.jpg","厨房白模",{"src":410,"alt":411},"img\u002Fcompare\u002Frender-kitchen.jpg","厨房效果图","MX-0714 浅橡 × 雾白烤漆 · BOX 引擎 · 出图 47 秒",{"key":414,"space":415,"before":416,"after":419,"meta":422},"wardrobe","衣帽间",{"src":417,"alt":418},"img\u002Fcompare\u002Fwhite-wardrobe.jpg","衣帽间白模",{"src":420,"alt":421},"img\u002Fcompare\u002Frender-wardrobe.jpg","衣帽间效果图","MX-2208 深胡桃 × 哑光米白 · BOX 引擎 · 出图 51 秒",{"key":424,"space":425,"before":426,"after":429,"meta":432},"living","客厅",{"src":427,"alt":428},"img\u002Fcompare\u002Fwhite-living.jpg","客厅白模",{"src":430,"alt":431},"img\u002Fcompare\u002Frender-living.jpg","客厅效果图","MX-0714 浅橡 × 微水泥灰 · BOX 引擎 · 出图 44 秒",{"key":434,"space":435,"before":436,"after":439,"meta":442},"balcony","阳台",{"src":437,"alt":438},"img\u002Fcompare\u002Fwhite-balcony.jpg","阳台白模",{"src":440,"alt":441},"img\u002Fcompare\u002Frender-balcony.jpg","阳台效果图","MX-3301 雾白蜡木 × 浅灰石英石 · BOX 引擎 · 出图 39 秒",{"title":444,"lede":447,"count":448,"body":449,"brands":450},[445,446],"板厂和门店都用上 AI，","最后省心的是要装修的那家人。","查得清、问得到、测得准、有人接得住。",30,"眼下我们正在给全国三十个大板材品牌做全过程营销，用木米和板钉钉，把厂和业主之间那条断了很多年的路重新接上。",[]]